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“Our Omnichannel approach allows a seamless shopping experience across all our platforms. Our team of stylists and master tailors are available at the comfort of your home to help you curate an impeccably tailored look, while our website offers the opportunity to visualize your customizations through 3-D rendering,” says Aswathi Krishnan, Manager- Design & Marketing Communications, Tailorman.

“According to a recent study, around 10 percent of the carbon dioxide that is emitted in the atmosphere is by footwear units alone. So these things kind of hit me,” he explains.

HSE first forayed in the offline retail space with a partnership of Future Group’s Central Mall. While a major chunk of the company’s revenue comes from its online channels, the offline sales from the 16 standalone stores across Delhi, Mumbai, Chennai, Lucknow, Ludhiana, Pune, Bhubaneswar, Bangalore and more than 70 shop-in-shops contribute to over 35 percent of the company’s revenue. HSE is planning to open 20-25 new Indya stores in the next 12 to 16 months, targeting metros, mini-metros and affluent Tier-1 Cities.

“We recently launched a new collection called ‘Pondicherry Paris Collection for Hidesign’, which has a range of chic products that make travel a pleasure like soft shawls, big sunglasses and range of pouches to organise travel needs. Most of these products are unisex, with clean refined lines and details.”

Olympic and World Championship silver medalist PV Sindhu has signed a whopping four-year sports sponsorship deal to the tune of Rs 50 crore with Chinese sports brand Li Ning.This is Li-Ning's second stint with Sindhu, who was with them for two years in 2014-2015 for a sum of Rs.1.25 crore a year

Operating Model

The research by the brand indicated that most of the international brands that are present in this category design their range keeping in mind the target audience of western countries, which don’t fit the average Indian woman. Another reason for launching Just F was to give Indian women appropriate exercise clothing at reasonable costs, especially since most international brands come with a hefty price tag.

According to a PTI report: The group will be making these investments in various business segments ranging from textiles and chemicals to mining and minerals. Speaking here at the Vibrant Gujarat Global Summit, Birla said, up until now the group’s investments in Gujarat “are of over Rs 30,000 crore and counting”.

Our target audience is lower middle class, whose average monthly take home is between Rs 5,000 to Rs 25,000.

As a result, while making Neeman’s, he made a conscious decision to remove everything synthetic and unnecessary, and kept only the stuff that was required to actually make shoes. He chose a natural fiber like Merino wool from Australia in-place of synthetic materials. Merino wool is a superfine and lightweight fiber with features like moisture-wicking and breathable, naturally odour resistant and keeps skin cool and dry even in extreme temperatures.

“Given that our format is different, we decided not to be part of the group loyalty program, but created our own loyalty program ‘EB Rewards’. We understand our consumer behavior and our consumer insights which enable us to develop promotions that suits our shopper needs,” says Aiyer.

“Research estimates that the plus size segment will account for US$ 5 to 6 billion in the US$40 billion Indian online fashion apparel market, by 2020, which is approximately 10 to 12 percent of the overall market, making it an important proposition,” shares Manohar Kamath.

Blockchain helps create peer-to-peer and decentralised network that connects all stakeholders in the value chain (design houses, farmers, raw material suppliers, manufacturers, transporters, distributors, retail outlets, banks, consumers and other parties of the complete supply chain). Using decentralised system, all communication between these parties will be direct and will not pass through a specific central entity. Due to its decentralised nature, the blockchain platform will not have any single point of failure and will not rely on any single entity.

“About 90 percent of our products, presents over 1000 styles to choose from in the price range of Rs 69 to Rs 699 making them extremely affordable. The Rs 400-500 price band is the most popular among the customers and the average ticket size is Rs 900- Rs 1,000,” Aiyer states.

No regulatory approvals were required for the acquisition of shares and the investment does not fall within related party transaction, it added.

Raisin offers comfortable contemporary fusion fashion for women of all ages and preferences and will expand in the same category exploring various styles, in keeping with the latest trends with products like capes, skirts, bottoms, etc.

Social Beat’s Digital Marketing Industry Report 2018 reveals the growing influence of digital marketing. It says that 68 percent of brands are currently using digital marketing in their promotional strategies, while less than 9 percent use print ads, radio and television.

Local marketing strategies

Easybuy operates in a start-up culture and being a unique business format, it is imperative for new employees who come from varied organisational backgrounds to align to the brand’s vision, its key components of work culture thought processes and ways of working.

Presently, the company has online presence in the fashion segment with brands like FBB and Future Lifestyle.

However, he declined to provide online sales figures for the previous fiscal.

She explicates that to be able to tap into this big chunk of the Indian population with available disposable income and the affinity for fitness, brands and minimalistic wardrobe brands have to focus hugely on active wear and the athleisure segment.

The new brand logo, ‘Tattva’, represents the confluence of all the primary elements – earth, wind, fire, water and space. Inspired by the pristine world of nature, the logo can be interpreted to represent the progress of a bird, the stability of trees and mountains, the purity of 100 percent cotton, and the life-sustaining power of water.

Reliance Brands Ltd (RBL), a unit of RIL, “has acquired a further stake of 2.5 percent in Future101 Design Pvt Ltd on February 7, 2019, for a consideration of Rs 1.99 crore, taking its total stake in Future101 to 15 percent,” the company said in a regulatory filing.

Today, in spite of a decade gone by, Ayesha is still the only homegrown brand which covers the whole spectrum of fashion accessories for girls, boys and kids with a very strong online and offline presence. This Pondicherry-based brand has managed to spread its footprint across the country with more than 20 EBOs and over 70 MBOs. They wrapped up the last financial year with approximately Rs 12 crore and this year they estimate a further growth of 20 percent.